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Vision without strategy remains an illusion.

How are you transforming your ideas into action? Do you want to keep staring at that list of goals or do you want to dive into them with a realistic plan? The art of storytelling married with strategy is the ideal blend of "work and play". I have 10 years of experience working with brands to craft and communicate their story to global audiences. Over the past decade, I began to see how professional techniques can seamlessly correlate into how we organize our day-to-day lives. My own personal journey has been transformed by applying these tactics and now I want to empower you to maximize your approach to life.

  • Brainstorming

    Learn how to effectively organize and gather your thoughts to start.

  • Planning

    Gain tips, tactics, and guides to help you map out and strategically build game plans.

  • Execution

    Best practices and resources on how to make it all happen.

What Others Have Said

I am always awestruck by Shelby's approach to innovation and creativity as a marketer. She's an amazing strategic thinker and isn't afraid to ask both easy and difficult questions to tease out the best solutions. As a writer, her prose is always elegant and poised, driving her message across with impact. She's charismatic, bright, and a creative wizard on any team she works on.” 

Tools and Resources to bring your visions to life.

Below are the ways we can stay connected and grow together!


I don't want to be just another newsletter in your inbox. As a subscriber, I'll be providing new, tangible resources on the first of each month for you to apply to the 30 days ahead! Including:

- Intention mapping template

-Mini "How to" e-guide on a topic within strategy and planning

-Updates and brand features 

- A special offer every now and then!

Stay connected on social media for more content!

This website is the home where all my information lives, but I'll be sharing plenty more content on my social platforms. From IG Live interviews to giveaways, there will be a variety of opportunities to continue capturing gems online. Stay connected to see social-specific content and resources! 


Let's Work


Do you feel like it is time to tap into your potential? Do you have a vision for where you see yourself in the future? These questions, along with other strategic planning methods and tools, are what help transform small ideas into BIG (attainable) goals. When working with people, I dive into real conversations, discussing detailed objectives and targeted strategies. Ultimately, so we can work together in establishing a clear pathway toward your success. Reach out to learn more!

Shelby Wilburn

exist in every space as if you're meant to be there.

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Let's work together