This is a free download of the separate workbook from my e-book "Shaping Stories Into Concepts: How to Establish, Define, and Own your Personal Brand Through Storytelling". To get the full book version with detailed sections, case studies, and more, visit shelbywilburn.com/shop. In the meantime, here is a gift for you! Wishing you the best and tag me as you do your exercises, so I can stay connected in supporting your progress!